How Zinata came to be.


The name Zinata comes from a South African tree that has rich symbolic meaning for local tribes. It has thorns facing backward, a symbol of respect for where we come from and where we are today, and thorns facing forward representing change and improvement.

Zinata was founded in 2011 by Noel Peberdy. His mandate was to help companies drive transformational change in their critical business processes.

Throughout his career, Noel observed many companies were struggling with common disconnects – within and between sales, new product development, manufacturing, quality and supply chain – resulting in huge complexity and waste. These disconnects represent some of the highest value opportunities for business improvement. He also saw many examples of companies failing to deliver value from their technology investments. This prompted him to create Zinata as an integrative product value chain improvement provider, to help manufacturers achieve their goals.

To bring it all to life, he sought out other like-minded and experienced leaders and subject matter experts who had been successful in architecting and driving change in some of the most successful organizations on the planet. Together they formed Zinata, a network of highly experienced practitioners with intensely honed experience, who love what they do.

To accelerate and sustain improvements, they packaged up Zinata Accelerator Programs (ZAPs) that connect the dots and bridge silos, to accelerate time-to-value for Zinata Clients.

Photo by Bernard Dupont / CC BY-SA 2.0
The name Zinata comes from a South African tree with deep symbolic significance for local tribes.

Been all over, done a lot

Today, Zinata is a fast-growing group of seasoned practitioners – part of the new gig economy. We’ve done the work, acquired the wisdom and now we’re sharing it. We may come from disparate industries and countries, but we all run on three fundamental beliefs that remain central to our offering:

  1. The greatest opportunities come from work processes that traverse functional boundaries.
  2. To help others, you need to have walked their path yourself.
  3. You must leave the client more capable to solve emerging problems on their own than they were the day you walked through their door.
This philosophy, combined with our deep, eclectic talent pool gives Zinata its life-force.

When Clients Call.


One Zinata client might wish to become a faster, more agile company by leveraging digital enabled processes. Another looks to break people out of their organizational bubbles to focus on a unified goal. They seek to adjust the way people think and work, supported by the use of social and analytical tools. Another client wants to fast-track a doubling of production by gaining a better understanding of end to end visibility and planning. Another seeks to iron the kinks out of a global supply chain in order to bring a new drug to market with maximum speed and efficiency. Every company has unique goals, and roadblocks to achieving them. Our experienced people can help you clear the path of obstacles and support your company in getting to where it wants to be.

When our work is done, we leave

And we leave you fully prepared to continue the work using the models we helped you establish.

We reject the consultant model

Our people are their own mobile, expert agents of change, working from a client site, airplane, home or hotel – reachable and ready always. The Zinata people you meet initially are those who will, for a time, become involved in the inner workings of your organization to help you plan, effect and manage sustainable change. Our goal: to apply our years of experience to tackle your challenges, leaving you with the knowledge and skill to continue the work long after we’re gone.