Creating one version of the truth from research, development, engineering, commercial, manufacturing through the supply chain.
Your reason for being
The essence of any manufacturing company is to bring new products to market that satisfy the customer, delight the consumer, and return a profit. The process involves every function in the company. Orchestrating the players and the process, at speed, is the challenge.
Begin at the beginning
The recipe is the very definition of the product; invented in R&D, scaled up in engineering, produced in manufacturing, and tested in the laboratory. Zinata believes that the common recipe must define the product specification, the quality specifications, the manufacturing steps to make it, and the raw materials used. So how do we help you develop something new, and do it properly?
In Pharma this is hard
Inventing new molecules to cure diseases is hard and very expensive. Not only do you have to invent the new drug, you also have to craft a new manufacturing process, explore how to make it reliably, and conduct clinical trials to ensure it is safe and effective. The technical challenge is formidable.
Yet the tools to do it are transforming the way we think about this. Process engineering tools to design and visualize the molecule. Advanced simulation, both steady state and dynamic, to model our understanding, establish hypotheses and design experiments to run in the lab. Big data can be captured from the pilot plant and correlated with drug characteristics and behaviors. The S88 recipe is the golden thread to bring it all together. Digitization is truly impacting the life sciences industry and the future belongs to those companies that master this. Zinata can help you get on that path, quickly and effectively.
The orchestration of people and processes must follow an order to be replicable. The stage gate process is tried and true. Making the right decisions requires the right people come together at the right time operating against pre-agreed criteria. We teach you how to conduct that orchestra.
Culling the herd
The term “Product Lifecycle” assumes there is a beginning and an end to every product life. While there is much excitement at the birth, there is a hesitancy to admit when the product lifecycle has come to an end. We give you the tools to evaluate the profitability and strategic fit of each product so decisions are driven by criteria. We encourage actions to be taken rather than avoided or delayed.
A disciplined process to launch
Once you have a great product idea, you need to ensure it moves efficiently through a disciplined “stage gate” process. The Zinata product lifecycle management accelerator process can quickly tighten up your multi-functional process and ensure the right decisions are made by the right people at the right time to keep the product moving toward a successful launch…. and keep you steps ahead of your competition.
Arriving at a universal recipe
Zinata believes that the common recipe must define the product specification, the quality specification, the manufacturing steps to make it, the testing procedures to test it, and the raw materials used. The recipe eliminates complexity by providing one language, one way of thinking, a golden thread from concept through launch. Every participant gains an understanding of each other’s processes and pain points, and soon they collectively “get” it.
We call this Enterprise Recipe Management (ERM)
With the recipe as the common thread across silos, all players suddenly want to work together, breaking free from their silos’ limitations. This simplifies the many processes involved in bringing new products to market faster and more reliably.
A rational de-skuification
Portfolio management is key. Analyze each sku from a profitability and market segmentation standpoint. Then figure out where to invest your precious sales and marketing resources. It is amazing the clarity a solid sku rationalization process can bring. Instead of time spent arguing which skus to kill and which to cure – the data speaks loudest, decisions are made, and profitability per sku takes off.