Create win-win partnerships with your customers.

Salesforce Effectiveness
Marketing Effectiveness
Loyalty Adherence Monitoring

Becoming customer centric

Most companies think they are satisfying their customer but their service is average at best. Learn how you can shift the curve to become a high performer: consistently exceptional, exceeding customer expectations.

Define, elevate and position

With increasing pressure on margin, all process industries need to think critically about their marketing strategy. We have former senior operations executives that can help with your marketing transformation initiatives.

Do you win customers only to have to say goodbye?

Retaining customers can be tough, especially today when customers have so much choice. With the help of analytics you can segment your customer, understand their buying behavior, and target loyalty programs at the risk points in the customer decision journey.

Pain Points

Competition is fierce and you need to increase brand awareness.You keep hearing buzzwords like “voice of the customer”, and “digital supply chains”. Is there meat behind these catchy phrases?”Do you have a customer that is really difficult to please but you don’t want to lose them?

Shall we ‘Walk the Value Chain’?

With the ‘walk the value chain’ approach, representatives of your company are exposed to the customer/consumer experience from factory or farm to store and consumer. Fortune 100 companies have experienced many ‘Ah ha’ moments when witnessing the strengths and opportunities taking their products from laggards to leaders.

You are right to be skeptical

We do believe there is value in each of these concepts – but you need to be able to move from the concept to practical application and that is where we shine. We can interview your customers, separate the “price of entry” from the value drivers, and then help you integrate a few key choices into your strategic plan. We make the process experiential so you start thinking “outside in” as your normal mode of operation. When it comes to digital supply chains – think new ways to use technology to do customer sensing and segmentation and share demand and supply information seamlessly.

Tough customers are tough

Some customers are too large to risk losing. You have to find a balance between service and managing your costs. Utilizing Zinata consultants with Sales, Marketing, Operations and Manufacturing experience, we provide a holistic approach to analyzing your customer retention issues and creating a win-win solution. We put our extensive experience to use by applying learnings from our personal case studies – why not build on what’s proven to work rather than reinvent the wheel?

Competition is fierce and you need to increase brand awareness.
You keep hearing buzzwords like “voice of the customer”, and “digital supply chains”. Is there meat behind these catchy phrases?”
Do you have a customer that is really difficult to please but you don’t want to lose them?