Zinata Founder & CEO

Noel Peberdy

Noel has 30 years’ global experience in value chain improvement in food and beverage, life sciences and the mining & metals industries.

Through the course of his varied career, he observed that the biggest opportunities in manufacturing companies typically involved end-to-end alignment and integration, focused on serving the needs of the customer. Zinata was born!

As an executive-level consultant, he has helped many customers achieve breakthrough business objectives in product supply, manufacturing and new product development areas. He has a passion for the people side of initiatives, and has been a catalyst for customers to drive significant and lasting change in their organizations.

As Founder and President of Zinata, Noel acts as program manager for clients’ product supply transformation initiatives. He helps in the reengineering of processes and systems to drive improvement in consistent and reliable product supply. He created an enterprise-level Communities of Practice across a leading North American manufacturing company. These COPs became advocates and change leaders for a company-wide business transformation initiative.

He has led many enterprise-wide business initiatives that enhanced the capabilities of teams to improve manufacturing reliability and product quality, reduced the time to develop new products, eliminated waste in all its forms and leveraged world-class performance management approaches. He has had very successful results in leading manufacturing performance improvement initiatives involving visual factory, daily management systems, value stream mapping & process improvement, team design, etc.